From 1 Lead in 6 Months to 5-10 Qualified Appointments Daily
See how Build & Brand Media rescued a commercial lighting company from a "big agency" trap, built a custom conversion system, and generated a 7.5x Return on Ad Spend in just 90 days.
The Challenge: The "Big Agency" Trap
Before coming to us, The LED Way spent 180 days locked into a retainer with a major marketing agency. The promises were huge: better SEO, increased visibility, and endless lead generation. The reality was a disaster.
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Zero ROI: In 6 months, their website generated exactly one lead. It did not convert.
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Lazy Deliverables: The agency was simply posting low-quality, AI-generated images to their Instagram, completely destroying the brand's professional credibility.
No Strategy: They were paying for activity, not results. They needed commercial warehouses and businesses to upgrade their lighting, but they were practically invisible to their target market.
The Solution: The Direct-Response Content System
We completely scrapped the old agency’s playbook. We stopped relying on AI fluff and built a system based on actual, on-site visual proof and aggressive direct-response marketing.
1. The High-Converting Landing Page & VSL We built a brand-new landing page from the ground up, optimized purely for conversion. To anchor the page, we researched, scripted, shot, and edited a compelling Video Sales Letter (VSL) that clearly explained the financial and practical benefits of upgrading to commercial LEDs.
2. Building the Creative Arsenal We went on-site to capture the real work. We planned, scripted, and shot over 50 individual video ads and designed 20 graphic ads. We replaced the old AI imagery with high-quality, organic photos and videos showing real transformations.
3. The Targeted Ad Campaign With the creative dialed in, we launched a highly targeted Meta ad campaign featuring 20 unique ad variations, designed specifically to get local business owners and warehouse managers to book an appointment.
AFTER B&B MEDIA
The Results: Undeniable ROI in 90 Days
By replacing lazy marketing with a high-production, high-conversion system, we completely transformed their sales pipeline in just three months:
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Massive Lead Volume: Went from 1 dead lead in six months to booking 5 to 10 qualified leads every single day.
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7.5x ROAS: For every dollar spent on ads, the system generated $7.50 in return.
Team Expansion: The campaigns generated so much local brand awareness and consistent workflow that Logan was able to easily hire two new installers who found the company through their new content.
Andrew pugni, Fl.
"Unbelievable experience. Very quick reliable and attention to detail. Very Passionate about the work"
Isaiah Navarro, Fl.
"Honestly one of the best experiences I have ever had! They really go out of their way to make sure you are happy and comfortable"
Marquis Williams, Fl.
"Great attention to clients to give them the look they want"